I can help you with every stage of your digital project. As an expert everything I create is done so with the business objectives of your project in mind.
Every successful project is underpinned by a project plan. Before a pixel is created I’ll help you set your objectives, understand who your audiences (customers) are, and find the best ways to reach them.
Then we’ll decide on a budget, and scope out the project to deliver the best return on your investment. At this stage we’ll be ready to create a sitemap and wireframes (basic page layouts).
User Experience (UX) is the lasting feeling a user will have after visiting your site. There are many contributing factors to this: How easy was it to use? What was the customer journey like? Was the copy easy to understand? Was it nice to look at?
Having considered the UX, I’ll then work on your User Interface (UI) – that’s the beautiful design part that everbody loves! I’ll work with Photoshop and Illustrator to create static visuals of your site and get them to a point where you’re happy, all before I write a single line of code.
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When you’re happy with the designs, I’ll create your project using the most suitable technology. I hand-code using Responsive HTML5, CSS, jQuery, Flash (AS2&3) and PHP – and pull it all together in Wordpress if you need to manage the content of your site yourself. I’m also a big advocate of responsive design – that’s catering for people viewing your site on smartphones and tablets.
You’ll then be given a test link to your project, where we can make any final tweaks until you’re happy for the project to go live.
It’s no good having a fantastic website if no one knows it’s there. I’ll work on your SEO to optimise your site to be as search engine-friendly as possible. I can offer advice on link-building (getting links to your site from other websites) and guide you on how to communicate with your customers on Social Media platforms like Facebook and Twitter.
I can help you run a successful pay-per-click advertising campaign using Google Adwords, and I also use online tools like Campaign Monitor to create targeted email campaigns that are relevant to your customers.
So we’ve created a great site and you’re getting plenty of traffic, you’re all done – right? Wrong. A web project should be an on-going process not a one-off event. Using tools like Google Analytics I can monitor how your customers are interacting with your site.
You’ll discover if some sections are more popular than others, or find out if people are always getting to a certain stage then leaving. How many visits from mobile devices are you getting? Are your visitors coming directly or from search engines? Over time, this information can help us to continually improve your site based on your customer’s needs.